Ahmed ElSharawy portrait
Insights

Ahmed ElSharawy

Managing Partner – The Consultants MEA (an insights-based consulting firm)

I help companies grow by supporting their decisions with insights and action plans.

I help organizations make confident, defensible decisions in complex and fast-moving markets.

About

Ahmed ElSharawy is a marketing research and decision-support consultant with more than 20 years of experience across the Middle East, North Africa, Pakistan and Turkey. He specializes in supporting leadership teams with market understanding, customer insight and strategic clarity to guide growth, investment and go-to-market decisions.

He has led research and insight functions across regional and multinational organizations, covering consumer, commercial and strategic intelligence programs across multiple industries. His work focuses on converting complex market data into clear, actionable decision frameworks and execution-ready recommendations.

Ahmed currently leads The Consultants MEA, an insights-based consulting firm supporting organizations operating in fast-changing and highly competitive markets.

Core services

Decision-led Market & Consumer Insight

Support strategic and commercial decisions through market understanding, customer segmentation, needs assessment and opportunity sizing.

Go-to-Market & Growth Strategy Support

Support market entry, portfolio expansion and growth prioritization decisions through evidence-based strategy development.

Marketing & Commercial Effectiveness

Support brand, communication and commercial optimization decisions using structured insight and performance diagnostics.

Strategic Planning & Business Intelligence

Support leadership and investment decisions by integrating market intelligence, competitive benchmarking and scenario analysis.

Research Design & Execution Oversight

Support high-stakes decisions by designing and supervising robust qualitative and quantitative research programs.

Professional background

Managing Partner – Insights, The Consultants MEA 2023 – Present
Leading insight-driven consulting engagements supporting strategic, growth and go-to-market decisions across Egypt and the GCC.
Marketing Research Manager – MEA, Pakistan & Turkey, inDrive 2021 – 2023
Led regional research and insight programs supporting business growth planning and market development.
Senior Manager – Consumer Insights, Nielsen 2018 – 2020
Led consumer and market intelligence programs supporting commercial and brand decisions for multinational clients.
Research Director, Vantage Online Research 2011 – 2017
Led end-to-end research delivery, from study design and fieldwork management to senior-level insight reporting.

Credibility

  • Regional leadership roles covering MENA, Pakistan and Turkey
  • Extensive experience supporting growth, marketing and strategic planning decisions
  • Background across both client-side and agency-side research leadership
  • Experience with multinational and regional organizations across multiple sectors

Markets & sectors

Markets served
  • Egypt
  • Saudi Arabia
  • United Arab Emirates
  • North Africa
  • Pakistan
  • Turkey
Sectors
  • FMCG
  • Banking & Financial Services
  • Fintech
  • Real Estate
  • Retail
  • Tech-enabled businesses

Organization

The Consultants MEA

An insights-based consulting firm supporting strategic and growth decisions across the Middle East.

theconsultantseg.com

Insights & Updates

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